Bridging the Square Mile and the School Yard
London’s most ambitious financial education initiative delivering essential money skills to every Year six student in state-funded primary schools
£175,000
175
10,000+
No child should leave primary school without understanding how money works. By bringing together the power of the Square Mile with the expertise of the education sector, we are preparing a generation ready for financial success.
The Year Six Dividend Campaign
We are providing more than £175,000 in grants to primary schools across London to help prioritise financial literacy for Year 6 pupils.
Over 10,000 students in 175 schools will receive three hours of our award-winning City Pay it Forward curriculum.
We will continue to raise awareness of this essential life skill and support its inclusion as a statutory part of the national curriculum by 2028.
City Pay it Forward and City A.M. will work alongside our partners and sponsors to support the education sector in bold and innovative ways, strengthening the connection between institutions in the City of London and schools.
175
School Grants
175
School Grants
10,000+
Year Six Students
£1,000
Grants Per School
Why This Matters Now
Children today are growing up in a world of constant choice, heavy advertising and growing consumer pressure. They are also entering a cashless society where money moves invisibly and is rarely seen in physical form.
At the same time scams and financial products are becoming more sophisticated, making it harder to separate opportunity from risk. Without strong financial literacy early on, many children will move into secondary school and adult life ill equipped to manage spending, saving and protection. The urgency is clear. If we do not act now the gap between those who understand money and those who do not will only widen.
The Year 6 Dividend campaign ensures every child in London has access to high-quality financial education before they move to secondary school, creating knowledge, confidence and opportunity for life.
Real World Learning
The Year Six Dividend campaign helps children see how money shapes life in the wider world, giving them the skills to understand and manage it with confidence.
Early Foundations
By reaching children in primary school, the campaign builds strong money habits early and helps shape the attitudes that last a lifetime.
For Teachers, by Teachers
Created in partnership with leading educators, the campaign provides ready made lessons and guidance so teachers can deliver financial education with confidence.
Financial education in action
Discover how the Year Six Dividend campaign is bringing financial education to life across London’s primary schools. Real classrooms, real teachers, and a powerful idea uniting the City with the next generation.
Sponsorship Tiers
Every investment level offers meaningful recognition while supporting a cause with lasting social impact. Choose the partnership that aligns with your organisation’s values and visibility goals.
£25,000
- Homepage logo with priority placement on leaderboard
- Sponsored op-ed in CityAM digital edition
- Social media campaign recognition
£50,000
- All Principal Partner benefits
- VIP invitation to CityAM Awards ceremony
- Studio interview distributed across all CityAM platforms
- Named recognition in press releases
£100k+
- All Strategic Partner benefits
- Private group lunch with CityAM Editor-in-Chief
- Bespoke print and digital announcement of partnership
- Full-page advertisement in CityAM newspaper
- Campaign co-branding opportunities
- First-right on future programme expansion
Sponsor information
Access comprehensive information about sponsorship opportunities, partnership benefits, and how your investment directly impacts financial education in London schools
